OTT • Multi Platforms
VMX (Vivamax)
PROJECT OVERVIEW
As the technology partner for Vivamax, we have played a key role in the development and enhancement of three interconnected platforms: VMX (formerly Vivamax), Vivaone, and VMX Club. Together, these platforms cater to a diverse audience with a mix of local and international content. They have expanded their reach across the Philippines, USA, Canada, South East Asia countries, and many more internationally, solidifying Vivamax’s position as the go-to platform for Filipino entertainment globally.
Our Contribution
We partnered with Vivamax to design, develop, and implement the following:
Frontend Development
VMX (Rebranded from Vivamax)
Delivered an intuitive, responsive interface for iOS, Android, web, and smart TV, ensuring a consistent and seamless user experience.
Vivaone
Developed a highly scalable platform tailored for multi-region accessibility offering widely popular in-house series contents! experience.
VMX Club
Enhanced engagement with interactive features such as live streams, live comments, follow functionalities, and mobile-friendly layouts.
Backend Development
Media Ingestion Workflow
Built a robust backend system to handle media ingestion, encoding, DRM encryption, packaging and distribution efficiently.
Subscription Management System
Centralized subscription management across all platforms, supporting flexible payment integrations and enabling seamless onboarding for millions of users.
Content Management System (CMS)
Built a custom CMS for seamless content management, scheduling, curation and regional targeting across platforms
Payment Options Supported
To cater to a diverse audience, we integrated a wide range of payment solutions ensuring accessibility and convenience for all users:
In-App Purchases via Apple App Store and Google Play Store
GCash and PayMaya for the Philippine market
Credit/Debit Cards via PayMongo
Voucher Redemption
Highlight Features We Delivered
CraffView Analytics
In-house analytics tool to track user behavior, such as subscription trends, viewing habits, search trends and engagement metrics, providing actionable insights for business growth.
CraffStream QoE Monitoring
Implemented CraffStream to monitor streaming service performance and ensure high-quality playback experiences by tracking metrics like buffering times, video quality, and uptime.
GAM Integration
Introduced Google Ad Manager (GAM) to streamline ad inventory management and monetization across VMX, Vivaone, and VMX Club. This integration enabled support for a wide range of ad types, including direct sales ads, programmatic ads, and AdSense, optimizing revenue generation and ensuring seamless ad delivery.
Download and Watch Offline
Enabled users to download content with custom rules for enhanced accessibility and security.
Advanced DRM Support
Secured premium content across all platforms with robust DRM solutions to prevent unauthorized access.
Live Engagement Tools (VMX Club)
Delivered interactive features such as live stream, commenting, follows and real-time user interactions to strengthen community engagement.