OTT • Multi Platforms
HBO GO
PROJECT OVERVIEW
As the technology partner for HBO GO, we played a pivotal role in the development and deployment of this premium streaming service. HBO GO provides on-demand access to HBO’s vast library of blockbuster movies, award-winning series, documentaries, and exclusive content. The platform caters to audiences across Asia, including key regions such as Singapore, Malaysia, Taiwan, Hong Kong, Philippines, Indonesia, and Thailand, solidifying its reputation as a gateway to premium entertainment.
Key Achievements
Our collaboration with HBO GO underscores our ability to work with premium OTT platforms to deliver high-quality, scalable, and user-centric solutions. By leveraging our expertise in app and web development, backend workflows, and content management systems, we successfully supported HBO GO in delivering unparalleled user experiences and expanding its reach across Asia. The OTT platform developed has had a transformative impact, driving a significant increase in subscriber engagement and delivering measurable results. Since its launch, we have expanded our reach from five key markets—Malaysia, Singapore, Hong Kong, Indonesia, and the Philippines—to seven, adding Thailand and Taiwan. On Android mobile devices alone, installations soared from 20,000 in 2019 to an impressive 1.8 million in 2024.
Our Contribution
We partnered with HBO GO to design, develop, and implement the following:
Frontend Development
Mobile Apps (iOS and Android)
Delivered responsive and user-friendly interfaces for mobile and tablet apps, ensuring seamless accessibility.
Websites
Developed scalable and intuitive desktop and mobile websites for consistent user experiences across devices.
Smart TVs
Engineered native applications for major smart TV platforms, including Android TV, Apple TV, Samsung TV, and LG TV.
Backend Development
Media Ingestion Workflow
Built a robust backend system for efficient media ingestion, encoding and packaging, ensuring streamlined content processing and delivery.
Content Management System (CMS)
Designed a custom CMS that allows HBO GO to manage, schedule, and curate its vast content library effortlessly.
Payment Options Supported
To enhance accessibility and reach, we integrated multiple payment methods, including
In-App Purchases via Apple App Store and Google Play Store
Credit/Debit Cards
Telco Operator Billing
Voucher Redemption
Highlight Features We Delivered
Analytics Platform Integration
Integrated multiple analytics platforms, enabling real-time user tracking, behavioral insights, and data-driven optimization of user engagement and platform performance.
CraffStream QoE Monitoring
Implemented robust DRM solutions to secure content across platforms, ensuring compliance with industry standards and protecting premium content from unauthorized access
Download and Watch Offline
Enabled users to download content for offline viewing on mobile devices, incorporating custom business rules for secure usage.
Elastic Search
Elastic Search supports text based searches, enable metadata-inclusive queries, and refine results for genre-based searches.
Parental Controls
Designed and implemented robust parental control features to ensure a safe viewing environment for families.
Integration Apple/Google Promotional Offer Types
Successfully implemented advanced Apple and Google promo structures, including multi-tiered discounts, winback, Google Year End offer, free trials, and time-limited offers, ensuring seamless API sync and compliance for dynamic campaign management.
Recommendation Rails
Developed personalized recommendation rails powered by advanced algorithms based on user’s watch history and viewing pattern, enhancing content discoverability and improving user retention.
Multi-Language Support
Added subtitles and audio tracks to enhance accessibility for users in diverse regions.
Casting Features
Integrated Chromecast and AirPlay for seamless playback on connected devices.
Theme Rails
Developed dynamic, themed content rails for personalized and curated content discovery.