Over-the-top (OTT) content has been introduced to our world for nearly a decade; however the user experience has not changed much since the first day of YouTube. Even we are now allowed to watch internet video on TV with high quality live channels which is comparable traditional broadcast system, this is far from being interactive.  People are getting bored of the same experience and viewers are expecting more.

Therefore Onwards has worked closely with content and service providers, advertisers and operators. We have invented different kinds of service enablers with our technology to let viewers to have a new way to interact with content, and to create a new ecosystem and new definition of Interactive TV.